Privacy Policy

MERCHSOURCE, LLC PRIVACY POLICY

Last Revised: August 16, 2025

MerchSource, LLC and its affiliates and subsidiaries (together, “MerchSource) is committed to the protection and appropriate use of the information you submit to us online. This Privacy Policy (the "Policy") describes how we collect, use and safeguard personal information obtained from individual consumers in the United States through this website and related sites managed by MerchSource, including but not limited to www.LiteratiReader.com and the set of Facebook pages accessed from www.Facebook.com/Literati (together, the "Site").

What Personal Information Do We Collect?

MerchSource collects (or in the future may collect) personal information from visitors to this Site such as names, postal addresses, e-mail addresses, user ID, password, and, if you make an online purchase, credit card information. Personal information is collected only for specific purposes and with the knowledge of the person providing the personal information. The content of this Site is not directed to children and MerchSource does not knowingly collect personal information from persons under eighteen years of age.

Why Do We Collect This Personal Information?

Purposes for which MerchSource may collect personal information online include, but are not limited to: sweepstakes and contest Entries. From time to time, MerchSource offers sweepstakes, contests and other promotions (each, a "Promotion") that require online registration. Persons wishing to participate in those Promotions are asked to provide some personal information. Some of the information requested for this purpose is optional, but other requested information, such as the individual's name, e-mail address and/or Facebook ID, is mandatory because it will be needed to identify and notify winners. Also, some Promotions may require selection of a user ID and password by the individual. You should carefully review the rules, if any, of each Promotion in which you participate through the Site, as they may contain additional important information about MerchSource's use of your personal information. To the extent that the terms and conditions of such rules concerning the treatment of your personal information conflict with this Policy, the terms and conditions of such rules shall control.

Coupon and Rebate Requests. Visitors to the Site may be offered the opportunity to apply for rebates or request discount coupons associated with MerchSource products. Those visitors may be asked to provide certain personal information such as names, postal addresses and e-mail addresses in connection with those offers.

"Contact Us" Features. MerchSource encourages visitors to the Site to contact us with questions and requests. MerchSource may offer e-mail news updates for visitors who expressly request that service. Personal information of persons using these features may be collected in order to facilitate our responses to those inquiries.

What Other Information Do We Collect?

We collect non-personally identifiable information, which does not personally identify you, in the following ways:

Consumer Surveys. MerchSource may conduct online consumer surveys or asks for information from persons completing online forms. This information, such as household size, past purchase and household income, is provided voluntarily and is never required for participation in a sweepstakes, contest or loyalty program, to register a product or to obtain product information. When such information is not combined with any personal information, such information is considered to be non-personally identifiable information, as it does not personally identify you or any other user.

Aggregated Information.

Additionally, we may aggregate personal information in a manner such that the information does not personally identify you or any other user of the Site, for example, by using personal information to calculate the percentage of our users who have a particular telephone area code. Such aggregate information is considered non-personally identifiable information for purposes of this Policy.

"Clickstream" Data.

The Site automatically collects certain data concerning its interactions with visitors that facilitate Site operation, management and planning. Such data may include the IP address of your computer, the date and time of an online request, the type of browser and operating system used by your computer, the time required to download information you requested, and error codes generated while your browser is in contact with the Site.

Cookies and Other Technologies.

Cookies are small text files, placed on the hard drive of a visitor's computer, that facilitate the operation of the Site and visitors' use of the Site. As is standard practice on many corporate websites, the Site uses cookies and other technologies, such as pixel tags and web beacons, to help us understand which websites our visitors are coming from and what websites they go to when they leave our Site, which parts of the Site are the most popular, and how much time they spend on our Site. We also use cookies and other technologies to facilitate participation in our loyalty programs, as well as to customize your experience and provide greater convenience each time you interact with us. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so click the "Help" menu of your browser to learn how to change your cookie preferences.) If you reject all cookies, you may not be able to use those services on the Site that require you to sign in. Some uses of cookies in connection with the Site may be under the control of third-party entities that MerchSource retains for the management of certain programs and fulfillment of specific visitor/consumer requests. MerchSource requests these entities to confine their use of cookies and similar technologies, but MerchSource cannot be and is not responsible for third party uses of cookies.

How Do We Use the Personal Information We Collect?

Personal information provided by consumers and visitors to the Site is used to fulfill requests and transactions submitted through the Site. For example, if you choose to purchase a product or service through the Site, we may use your personal information to process your transaction and fulfill your order. If you contact us through the Site, we will use your personal information to respond to your queries and requests. If you register a product through the Site, we will use your personal information to fulfill your registration, and if you sign up for a loyalty program, we will use your personal information to administer the program. From time to time, in our sole discretion, we may use your personal information to send to you important information regarding the Site, or changes to our terms, conditions, and policies. We may also use your personal information for our internal business purposes, such as for data analysis, for audits, to improve our website, to analyze usage patterns and to improve our services.

When Do We Disclose the Personal Information We Collect?

We may provide your personal information to our strategic partners and third party service providers to fulfill requests and transactions submitted through the Site. For example MerchSource may use third party service providers to conduct consumer surveys, and MerchSource sometimes shares information submitted in connection with sweepstakes, contests, loyalty programs and other programs with vendors that MerchSource has retained to administer those and other programs.
MerchSource may also share certain information with third party organizations for the purpose of processing your credit card transactions. MerchSource seeks to restrict third parties' use of such data to the purposes for which it has been provided and to ensure the third parties do not disclose that information to unauthorized parties.

MerchSource may from time to time share your personal information with our affiliates, or with our business and promotional partners that offer products or services that we believe will be of interest to you. MerchSource will provide personal information to law enforcement authorities and other entities where MerchSource determines that such disclosure is required by subpoena, warrant, court order or other applicable law or process. Additionally, MerchSource may disclose personal information if we determine that such disclosure is required to enforce our Terms of Use; to protect our operations; to protect the rights, privacy, safety or property of MerchSource, you or others; and to permit us to pursue available remedies or limit the damages that we may sustain.
Although MerchSource seeks to require companies with which it does business, and to which personal information is provided, to protect such personal information, MerchSource cannot be responsible for third parties' violations of this Policy or of any other rights of visitors or consumers that use this Site. MerchSource may transfer personal information and other information, collected online from visitors and consumers, to a purchaser or successor entity in connection with the sale of MerchSource, a subsidiary or affiliate or line of business associated with MerchSource, or substantially all of the assets of MerchSource or one of its subsidiaries, affiliates or lines of business.

How Do We Use the Non-Personally Identifiable Information We Collect?

Because non-personally identifiable information does not personally identify you, we may use such information for any purpose. In addition, we reserve the right to share such non-personally identifiable information, which does not personally identify you, with third parties, for any purpose. For example, we may share non-personally identifiable information collected in connection with consumer surveys and other activities, with consumer research and marketing firms.

In some instances, we may combine non-personally identifiable information with personal information (such as embedding e-mail addresses in cookies or where specific programs associated with this Site require a user ID and password, and you have the option of requesting that we save your user ID and password so that you will not have to reenter that information the next time you access the Site — this function is accomplished by placement of a cookie). If we do combine any non-personally identifiable information with personal information, the combined information will be treated by us as personal information hereunder as long as it is so combined.

Third Party Links

The Site may contain links to third party web sites not affiliated with or managed by MerchSource. These linked sites are not under MerchSource's control and we are not responsible for the privacy practices or the contents of any such linked site, or any link contained in any linked site. We provide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of the linked site by MerchSource. If you provide any personal information through any such third party web site, your transaction will occur on such third party's web site (not the Site) and the personal information you provide will be collected by, and controlled by the privacy policy of, that third party. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.

Security

MerchSource takes measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. MerchSource cautions consumers and visitors to this Site, however, that no network is entirely secure. Accordingly, MerchSource cannot be responsible for loss, corruption or unauthorized acquisition of personal information furnished to this Site and/or stored by us, or for any damages resulting from such loss, corruption or unauthorized acquisition.

Offline v. Online Practices

This Policy applies solely to MerchSource's online information-gathering and dissemination practices in connection with the Site, and does not apply to any of our practices conducted offline, with the following exception. MerchSource may merge information collected about you through offline means with information that is stored in our databases along with information gathered online. Any such merged information, however, will not be disclosed to others except as permitted by this Policy.

Changes to Privacy Policy

We encourage you to read this Policy before using the Site, and not to use the Site if you disagree with any part of this Policy. Your use of the Site signifies your agreement to all terms of this Policy.

Please note that MerchSource may revise this Policy from time to time. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the "Last Revised" legend at the top of the Policy. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect.
This Policy is the sole authorized statement of MerchSource's practices concerning the collection, use and protection of personal information through this Site. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon MerchSource, and neither supersede nor modify this Policy.

Questions?

Questions regarding this Policy should be directed to MerchSource, LLC at the following physical mailing address: MerchSource, LLC, 19517 Pauling, Foothill Ranch, California 92610.

Please note that this Policy applies to our Sites hosted in the United States.